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Pick n Pay and SA's rugby heroes partner to deliver food to NOAH homes

Updated: Jun 8

Some of the top DHL Stormers rugby players visited Neighbourhood Old Age Homes (NOAH) in Woodstock, Cape Town, today to help unpack 1,354kgs of food delivered by Pick n Pay’s Feed the Nation campaign.

The DHL Stormers have partnered with Pick n Pay to help create awareness and raise funds for Pick n Pay’s Feed the Nation, which is supporting hundreds of vulnerable communities in lockdown. Each Stormers player has personally donated and collectively they’ve donated over R50,000 towards Feed the Nation which, to date, has raised R52.2 million.

The players, including captain Siya Kolisi, Steven Kitshoff, Scarra Ntubeni, Damian Willemse, and Dillyn Leyds, offloaded the truck at NOAH’s centre and handed over food donated by Pick n Pay. This will be used to make food parcels for NOAH’s beneficiaries in distressed households in Khayelitsha, as well as for NOAH’s 11 communal homes in the event of a complete lockdown should someone test positive for COVID-19.

29 different items of food were donated, including cooking oil, maize, baked beans, rice, milk, pilchards, soup, tomato paste, coffee, sugar, mixed vegetables, and vegetable curry.


Anne Dobson, NOAH Director, said that given their increased vulnerability, she was pleased that the elderly were being supported as they are often at the bottom of the list of priorities. “We are thrilled that the DHL Stormers – right at the top of the attraction list – have recognised and included them in their support. What a powerful and far-reaching way to use their influence.”

NOAH is one of four Cape Town-based charities that DHL Stormers identified to assist at the beginning of this year’s Super Rugby campaign. The other three charities will also receive food hampers from Pick n Pay’s Feed the Nation next week.

“Our older generation is often way down the list when it comes to charitable donations, so we are pleased to help point the spotlight on this worthy charity that does important work in many communities across Cape Town. We are delighted that, with Pick n Pay’s help, we can make a big impact on their lives,” said DHL Stormers Head Coach John Dobson, who joined the players at the handover this morning.

NOAH supports more than 750 pensioners who rely on a social grant of R1,860 per month - which needs to cover the costs of a place to live, food, medical expenses, clothes, transport, and other basic needs. However, with a sharp rise in pension-headed households, this grant also often needs to support the entire household.

Anne Dobson explains: “In this time of pandemic, we are focusing on providing information and protective supplies, food security, and health care. Beneficiaries have been tasked with informing their households, children and grandchildren about the virus so they can play their part in minimising the spread.”

Sinah George, NOAH Khayelitsha Manager, says, “Through the commitment of our partners, such as Pick n Pay and DHL Stormers, we can ensure food security for the elderly, recognise them as the providers that they are, and help them restore their esteem and position in their households. Building strong households through our beneficiaries is an ongoing focus for us.”

Suzanne Ackerman-Berman, transformation director at Pick n Pay, says that their Feed the Nation campaign originated from a need to support those left most vulnerable during this crisis, especially old-age homes needing support and children who have been left hungry without feeding schemes. “By supporting organisations like NOAH, they can continue to focus their full attention on caring for our elderly citizens, who are the most vulnerable at this time.”

Since April 2020, Pick n Pay’s Feed the Nation campaign has created and delivered more than 12 million meals. Over R19.3 million has been raised to help those most in need during this crisis. Feed the Nation has also worked with municipalities and organisations to facilitate Pick n Pay digital grocery vouchers to the value of R32.9m. This collective effort of R52.2 million has helped feed schoolchildren, shelters, old-age homes, orphanages and vulnerable communities.

Customers can help ‘Feed the Nation’ in four easy ways:

1. Donate at the till point of any Pick n Pay store: A donation of just R21 will provide a daily meal to someone in need for a week.

2. Donate Smart Shoppers (this can be done via the PnP app or in-store at the kiosk)

3. Donate online at www.pnp.co.za/feed-the-nation

4. Donate in-store: Feed the Nation collection trolleys are available in most stores.

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Contact us

Email info@noah.org.za

Phone +27 (0)21 447 6334

Fax +27 (0)21 448 9108

Address PO Box 142, Woodstock, Cape Town, 7915

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